ESQCoach: Marketing Tips for Lawyers

Low Cost, High Impact Strategies to Market Your Law Practice – Even If You Only Have Five Minutes! Part I

By Terrie Wheeler

TWheeler@MarketYourLawPractice.com

Part I

Business doesn’t always fall directly into your lap. To ensure consistent revenue, develop and follow a balanced marketing strategy. Start by following these Four Pillars of Marketing and making a check list to do something proactive to market your law practice each day.

Having worked with lawyers for over twenty years I know that while busy attorneys do their best to get out and develop new relationships, in reality, they oftentimes wish clients would simply hear of their expertise and call – and that their telephone and inbox would provide a steady stream of legal work from clients who pay on time, refer them to others and on and on the cycle would continue. But for those attorneys who aren’t exactly sure what to do when someone says, “you need to get out there and do more marketing,” this article is for you!

There are really just two areas you need to focus on as you market your law practice – having a well balanced marketing plan built around marketing best practices for lawyers, and making the personal commitment to actively implement your plan. Simply stated, if you do these two things consistently over time, you will be successful.

So let’s talk about the need for a balanced marketing strategy. Make sure your marketing activities are equally spread under each of The Four Pillars of Marketing sm:

Retaining and Growing Relationships with Existing Clients – At least 70% of next year’s revenue will come from your base of existing clients and contacts. Don’t overlook them!

Attracting New Clients and Developing New Business – Know the criteria of your best clients and referral sources (A-level people). What traits and characteristics do they have in common? Then, proactively seek to develop new relationships and business opportunities with these individuals and companies.

Increasing Name Recognition and Awareness – In order to hire or refer you, people must know who you are. Focus on increasing your personal name recognition in the marketplace through public relations, community and association involvement.

Utilizing Targeted and Effective Communications – Know what makes you unique as a lawyer, then capitalize on your skills and communicate timely, relevant information to your contacts and clients.

Keep a copy of marketing best practices on top of your desk (and top of mind). Commit to implementing just one tactic each day. Use the check list between phone calls, while on hold or even while waiting for a long document to print!   Watch for specific ideas in Part II of this series.

For more information:  

Visit www.MarketYourLawPractice.com

Visit www.PSM-Marketing.com

Visit my LinkedIn Profile  Visit my Facebook Profile

January 27, 2009 - Posted by ESQCoach | Going Solo: Tips on Starting a Law Practice, Low Cost High Impact Strategies to Market Your Law Practice, Marketing Your Law Practice in a Tight Economy, Stop Procrastinating and Start Marketing! | marketing for lawyers, marketing for solo practitioners, successful marketing strategies